The Israeli company Augmind, which created the hologram of the late Shimon Peres, wants to change the world of consumerism, and allow customers to see life-size items in 3D using their mobile phone before purchasing”, Says Ran Keren, CEO of the company to mako

In Corona closures online sales have jumped dramatically and this trend continues well into 2021. Along with convenience, it is not always easy to buy remotely – clothes cannot be measured, you must use your imagination to understand how the furniture in the picture will look inside your living room and the like.

Augmind, which initially created in 2018 the hologram of the late former president Shimon Peres at the event on the two-year anniversary of his death, seeks to solve these problems using new 3D technology. The company has developed a unique technology that enables high-quality 3D content on mobile devices, Tablets and AR / VR glasses (augmented reality and virtual reality), through which you can see a piece of jewellery before purchasing it in true size and appearance, see how a sofa from the furniture company’s catalog will fit in your living room (when you are at home), choose a car and more.

Until now, this type of content has hardly been run on mobile devices, due to hardware limitations, which allowed the use of 3D content and augmented and virtual reality only on desktops, which have more powerful processors that can withstand the load and heat of the processor. Augmind’s technology integrates with existing content production processes and uses unique algorithms to make adjustments and optimizations so that content developers can work directly on mobile devices, without having to make complicated technical adaptations.

The company was founded by Yuval Gluz (co-founder) and Ran Keren (CEO), and it currently has ten employees. Because a lot of businesses have closed. Companies have asked us to help them, for example in the field of jewellery and apartments, to help them sell to people who have not come to the store. “They were looking to give them an image and could not find something that looked real enough.”

The company has been raising money over the last period, and its platform is expected to be launched in December. In the first phase, it is intended for developers and content producers, who will use it for customers from different fields. Already today she exists and works in several places in the world as a pilot, with clients from the fields of real estate, lifestyle, fashion, automotive and consumerism, as well as defence industries and developers of advanced medical equipment.

Another aspect that the company places emphasis on is the issue of lighting. “If you look at the couch over the phone, the lighting affects how the element looks,” Keren explains. “We calculate all the lighting directions, the type of lighting, the heat of the lighting, the color of the lighting and reflect the lighting on the same digital content in real time. Beyond making the sofa look realistic and real, we want it to behave in real time as in existing reality. Real and what not.”

Can technology also show us what a garment looks like on our body?

Keren: “This is a world called VTO – virtual try on, which is in insane growth today. There are specifically many problems with it still. Alone there are features in nature, it moves, our body also moves, and have not yet managed to crack this world. There are beautiful attempts, “We also deal in the field. Yes, we were able to develop the possibility of seeing what a ring looks like on your finger, and we work with a certain jewellery company. With the help of the name, I hope we are a few steps ahead of other companies in this field as well.”